Heart’s Content
Brand Strategy & Design
Packaging Design
current/in progress
Heart’s Content is a distillery offering the unique taste of The Catskills and delivers exceptional quality that leaves a lasting impression. The owner of Heart’s Content wanted a label design that allowed their bottles of brandy to stand out on the shelf among their peers. We wanted to develop a brand identity to represent the intimacy of art and craft of their distilling practice while also firmly set in the woodsy, atmospheric Catskills.
The fruits used in the distillation process are integral to the overall flavor and are sourced from local upstate New York farms. I was drawn to the bowls of the letterforms “P” and “R” seen in the typeface Faberge, as the shape feels reminiscent of ripe fruit hanging from the stem, ready to be plucked. I used the form of these bowls to create and integrate a custom “R” within for the logotype which is using the typeface Panama. It was important to use typography that could emphasize a sense of Americana folk with arts & crafts while feeling contemporary.
